AMP'd Product Pages!
We are tailoring our site to more mobile users, we have added AMP pages for every product on our site. This does not mean we are neglecting the desktop version, just adding more resources behind the scenes ;)
This may not seem like a big deal until you find us through search engine results. AMP (Accelerated Mobile Pages) take priority over normal pages when searching on mobile devices. Which means you don't have to wait for everything we usually load on the regular full-blown page.
If you're not sure what this means for you, we stripped 80% of the extra images and style files from our AMP-optimized pages. This means the AMP product page will likely load about 400% faster. Showing what you want to see without all the extra overhead.
Just one more way we try to make sure our site is one of the easiest ways for you to buy a new doll :)